While beauty trends are known to ebb and flow, the constant reinvention of eyebrows is far from coincidental. Over the past few decades, we've seen eyebrows evolve from pencil thin to bushy and bold — and we've even seen them disappear off our faces altogether thanks to bleached and shaven brows. But in 2025, TikTok is especially in favor of straight and lifted brows — which begs the question, where did our eyebrow tails go?In the late '90s and early '00s, the ultra-arched, thin "sperm brow"...

Even with how advanced our skincare routines have become, we still fail to give our full body the same amount of attention we give to our faces. Because of this, we often ignore our rear ends altogether when it comes to concerns like acne and hyperpigmentation. With this in mind, Roger Ein founded Buttface — the first-ever, facial-grade skincare brand designed solely for your butt.Buttface believes that our butts deserve better. The idea for Buttface came when Ein noticed his partner applying ...

Addison Rae just dropped a music video for her song "Times Like These," and the beauty moments are undeniable. Along with sharp winged liner and a huge head of hair, Rae wears a full face of Armani Beauty. Her video look includes pouty berry lips, shimmery frosted eye shadow and bright flushed cheeks — all of which speak to her signature beauty aesthetic, carefree yet, intentional.The singer is no stranger to serving glamour, and this music video is full of the allure and sexual energy she's b...

Makeup powerhouse Pat McGrath is constantly setting the bar higher by launching a wide array of innovative products with her brand Pat McGrath Labs. Her latest launch that's getting BeautyTok talking? The brand's new Legendary Longwear Lip Liner. While other lip liners smudge and slip off the second your lips touch anything, this product locks in place and won't budge until you take it off at the end of the day.The liners activate what McGrath calls "permalock technology," meaning once they dry ...