Beauty
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Rare Beauty Just Added Perfume to Its Cult-Favorite Lineup

Rare Beauty, the beloved brand founded by Selena Gomez, is officially venturing into the fragrance world with the release of its first-ever perfume. The new Rare Eau de Parfum is described by the brand as "a warm and decadent blend with a touch of spice."After becoming well established in both the makeup and skincare world, Rare Beauty's highly-anticipated entrance into scents is long overdue. Just like the brand's viral products, the Rare Eau de Parfum emphasizes function over complexity — an...

info@hypebae.com (Hypebae) Thu, 31 Jul 2025 Hypebae
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Hailey Bieber's Makeup Artist Is Launching a Line of Her Own

Celebrity makeup artist Mary Phillips just announced the launch of m.ph — her first-ever collection of products. Although the line serves as her initial entry into the makeup market, Phillips has over 20 years of experience in the beauty industry, along with high-profile clientele like Hailey Bieber and Kendall Jenner. When it comes to m.ph, Phillips is hoping to bring her signature artist-grade looks to the masses.The products emphasize Phillips' personal ethos of soft layering and natural sc...

info@hypebae.com (Hypebae) Thu, 31 Jul 2025 Hypebae
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JJJJound and Salomon's New Collaboration Gets a Release Date

Back in July, JJJJound just took to Instagram to tease its latest collaboration, this time teaming up with the inimitable Salomon. For JJJJound, the new collaboration follows the likes of New Balance, adidas, ASICS, PUMA and OTW by Vans (this year alone), and for Salomon, JJJJound joins a long and impressive list of collaborators like MM6 Maison Margiela and Sandy Liang.It's not the first time that the Montreal-based label has worked with Salomon, either, but it has been over two years since the...

info@hypebae.com (Hypebae) Wed, 30 Jul 2025 Hypebae
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SKIMS Drops Shapewear... For Your Face?

SKIMS just released the Seamless Sculpt Face Wrap, which the brand is calling its "first-ever face innovation." The now sold-out face wrap is meant to be an essential part of your nighttime routine. As the shapewear brand's first product in the beauty realm, fans are curious to know if SKIMS will release even more skincare-adjacent products down the line.Harping on the internet's obsession with the "morning shed" TikTok trend, face wraps are meant to improve the overall appearance of your face b...

info@hypebae.com (Hypebae) Wed, 30 Jul 2025 Hypebae