Beauty
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The Best Cherry-Coded Makeup to Try In 2025

If you're trying to give your makeup routine an update this year, may we suggest going for cherry tones? Pinterest is predicting this juicy shade will be everywhere — and honestly, it's spot on. From fiery lips to a flush of burgundy on your cheeks or a pop of garnet on your eyes, this color packs all the energy and richness you need for statement-making glam. The stunning shade is not only versatile but also flattering on a wide range of skin tones. Plus, it adds just enough sophistication to...

info@hypebae.com (Hypebae) Mon, 13 Jan 2025 Hypebae
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Bruna Marquezine On 'Amor da Minha Vida' And Her New Team Up With YSL Beauty

Model, actress, director — you name it, Bruna Marquezine's done it all. The Brazilian native embraces her role as a multifaceted creator, constantly pushing the boundaries of her craft. Known for her performances in the DC Comics film Blue Beetle and the Netflix series Maldivas, Marquezine's latest acting project, Amor da Minha Vida, also allowed her to step behind the camera as a director. In this double-duty assignment, she got to explore love self-discovery through her character, Bia — a ...

info@hypebae.com (Hypebae) Fri, 10 Jan 2025 Hypebae
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Jean Paul Gaultier's New Scents Transport You to a Psychedelic Garden of Eden

The dawn of desire, but make it sexy. Jean Paul Gaultier is introducing "Le Beau" and "La Belle" Flower Edition, a floral reimagining of its iconic fragrances, paired with a campaign set in the designer's version of the Garden of Eden.In the imagery, Alva Claire drinks from the sacred sap, unleashing a vibrant transformation in the serene paradise. As the air thickens with temptation, the once peaceful space becomes charged with an intoxicating allure, drawing its only inhabitants into a seducti...

info@hypebae.com (Hypebae) Fri, 10 Jan 2025 Hypebae
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TikTok Drops Its First-Ever Beauty Mixtape In Partnership With NYX

When beauty and music collide, magic happens. NYX and TikTok are unveiling a game-changing partnership, the "NYXTAPE," a makeup mixtape born from the minds of Snow Tha Product, Zeina Mates, Dina Ayada, 8ae and Ashley Mehta.This past summer, the brand hosted an exclusive writing camp for the independent talent, led by DJ Rosegold. Together, they crafted and wrote original tracks with the guidance of Warner Chappell Music producers. Drawing inspiration from NYX's Spring 2025 product launches — t...

info@hypebae.com (Hypebae) Fri, 10 Jan 2025 Hypebae