In 2025, the conservative aesthetic has completely changed the way we interact with beauty trends. On TikTok, young women can be found romanticizing the "trad wife" experience and perpetuating the idea that short natural nail trends like princess nails are the only respectable option at the nail salon. As a result of the push to subdued beauty looks, long nails have gained a reputation for being especially "unprofessional" and "unhygienic."Evident in the "clean girl" trend and its many iteratio...

Marking the start of Copenhagen Fashion Week on August 4, CAIA Cosmetics and ROTATE are releasing a limited-edition capsule collection, inspired by the intersection of beauty and fashion. The capsule, which references both Scandinavian style and runway aesthetics, features a signature fragrance, lip liners, a lip treatment and a satin bag.For the collection, CAIA Cosmetics reimagined its hero products with ROTATE's design ethos in mind. The perfume in particular is warm and spicy — with top no...

ALO is once again gracing us with a sleek footwear drop, introducing the new Sunset Sneaker. This is the brand's third shoe release, after the debut Recovery Mode sneaker and the performance-focused ALO Runner. The Sunset Sneaker completes this trifecta of cross-category styles that mirror the brand's core pillars of recovery, performance and fashion.The shoe solidifies ALO's studio-to-street cred and taps into the growing desire for transitional athletic fashion. The brand's ability to elevate...

In the digital era, our definition of beauty is constantly evolving. In an attempt to explore how beauty is intrinsically linked to technology, the Somerset House in London is putting on "Virtual Beauty" — an exhibition featuring artists Sin Wai Kin, Lil Miquela, Arvida Byström and more. Starting now, a series of sculptures, photos, installations and videos are on display — all of which aim to dissect the status quo of beauty."'Virtual Beauty' takes an in-depth look at the complex relatio...