It's no secret that Sofia Richie has become one of our time's most popular "It" girls. Everyone is dying to know what products she uses, from Nudestix to Glossier. And now, she's even been chosen as the brand ambassador for viral haircare brand, K18. It looks like "Sofia Richie Hair" will be the next big thing.The brand took to TikTok with a "guess who" video and a familiar voice in the clip saying, "We are with K18, my favorite brand." It's clear from the shape of the tresses alone that it is o...

Championing innovative design, Nike is filling out its ISPA line, furthering its commitment to improvise, scavenge, protect and adapt.Joining the ISPA Mindbody, the Universal silhouette is now being introduced in a chipper yellow and white colorway. The butter-inspired makeover features splashes of a bone-white "Natural" shade, resulting in an abstract wearable painting. The slip-on shoe welcomes the neutral hue as well as an earthy cork within the interior, accompanying additional cork insoles,...

Nike is opting for a goth girl aesthetic this fall, painting the Runtekk model in a "Triple Black" color palette.Inspired by late Y2K running shoes, the somber yet sleek silhouette welcomes shades of black and Anthracite, offering the emo kids with suitable footwear. An onyx open mesh meets leather overlays and slightly translucent toe cages, increasing the sneaker's durability, while adding breathability. The Swoosh commands attention, thanks to a pronounced outline, joining a chunky sole for s...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. Every month, the Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to...