Innovation in the grooming space can be quite tricky. Generally, we know that we need toothpaste, body wash, and all the things required to present ourselves as human beings. Sometimes, brands will hit the mark; other times, it can be an epic fail. However, the Hypebae Beauty Team recently came across Selahatin, a luxury oral care brand out of Sweden, and they have upped the ante on the act of brushing your chompers.Selahatin is setting itself apart from what one would expect from an oral care b...

Do you know what gives me profound joy? When nearly every single hair product sitting in my shower and bathroom goes on sale. And, no, this isn't a tease! Dermstore is paying it forward by giving its customers up to 25% off across its beloved haircare brands. Shop and use the code CHEERS at checkout through Thursday, August 17. As I've discussed, I like to do my hair dirty by bleaching the heck out of it every couple of months or so. In fact, I've been doing that for years, and somehow, very ...

I preface pretty much every story I write about mascara with the same sentiment: Mascara is extremely personal and everyone has their own checklist of what a formula should include. One type of mascara that doesn't get enough hype, though, is a good tubing mascara. I'll admit, when I first tried one of these formulas, I was immediately confused as to why people liked them—some just didn't add the amount of volume and length that I like out of a mascara. It wasn't until recently that I changed...

Joe Freshgoods and New Balance are quite clearly a match made in heaven. They both know it and for that reason, their multi-year partnership continues to deliver (excuse the pun) fresh takes on NB's classic silhouettes.The next iteration to join their soon-to-sell-out line-up includes the New Balance 650 sneaker, landing shortly after their collaborative New Balance 610 "Beneath the Surface" pack was announced earlier this year.A teaser of the forthcoming kicks was subtly intertwined with New Ba...