Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please tester...

Honestly, it's becoming tougher and tougher to sift through the endless drops of moisturizers, mascaras, lipsticks and blushes coming our way each month. As someone who loves to keep up with the latest beauty trends, I can wholeheartedly admit that 2023 isn't shaping out to be the most exciting year for beauty brands in terms of innovations — but we move.With June marking the official start of summer, protecting our skin from the sun's harmful rays is more important than ever. Indie Beauty bra...

British luxury fashion house Alexander McQueen merges fashion with fragrance with the release of its first candle collection.The McQueen collection features three distinct scents: "Ghost Flower," "Pagan Rose," and "Savage Bloom." This offering from the brand is particularly intriguing due to the contrasting concepts which inspired it, such as "strength and fragility, light and darkness, and innovation and tradition," according to a press release.Each candle was created by a different perfumer, w...

There's been a lot of talk about the 2023 Bet Awards that happened in Los Angeles on June 25th, and while there were definitely some heavy opinions floating around, there were also a ton of standout moments that have people buzzing. One of the night's highlights was definitely Ice Spice's incredible transformation into a total "buss down" baddie, complete with her stunning XXL ginger tresses.Trading in her trademark 'fro for glamorous inches, The Bronx rapper took to the red carpet looking absol...