Beauty
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The Beauty From Paris Fashion Week Said That the Girls Are in Their "Cool Girl" Low Ponytail Era

By now, you're well aware of how the Hypebae Beauty team absolutely adores the coveted ponytail hairstyle. Last fall, we shared numerous ways to elevate the everyday pony and create a stunning look that perfectly matches your personal taste, but thanks to the runways of Paris Fashion Week, we're back with another ponytail variation, this time focusing on the chic and sophisticated low ponytail.Personally, I am always captivated the visual appeal of a low ponytail. It is hands down one of the mos...

info@hypebae.com (Hypebae) Mon, 02 Oct 2023 Hypebae
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2 Global Makeup Artists Told Me Fall's Best Makeup Trends—Here Are My Notes

After a long summer of wearing minimal makeup, partaking in fall makeup trends is always a welcome activity. There's something about fall that makes me feel excited about putting on a face of makeup—maybe it's the fact that there's less of a chance of sweating it off or maybe it's because fall always feels like the first day of school. This fall, makeup is truly taking center stage. After the last few years that prioritized the "clean girl" aesthetic, makeup is finally having a moment aga...

Katie Berohn Sat, 30 Sep 2023 Who What Wear
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I'm Obsessed With Maintaining My Blonde—This Product Is My MVP

I've been blonde my entire life and began my career as a faux blonde way back in fifth grade. For a long time, I maintained I was still naturally dirty blonde, but the maintenance itself has been a very humbling experience. Regardless, for years, I've needed purple shampoo and conditioner in my life like I need coffee and Jon & Vinny's delivery come Friday. I'm insanely perfectionistic about maintaining my bright-blonde hue, and my shower is never without six or seven bottles of the stuff. I'm p...

Erin Jahns Sun, 01 Oct 2023 Who What Wear
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From Being a Neuroscience Science Major in College To Dressing Beyonce for 'Renaissance' — Brandon Blackwood Has Tea To Spill

Brandon Blackwood has been in his bag. (literally.) Initially rising to international fame with his best-selling "End Systemic Racism" tote in 2021, the designer has launched and sold out countless cult-loved bags; even adding coats and footwear to his collection. Making things even sweeter, the rising legend even designed an entire moment for Beyonce during the Europe leg of her Renaissance World Tour.We know that Blackwood has had quite the year and an even busier summer, and his cal is still ...

info@hypebae.com (Hypebae) Fri, 29 Sep 2023 Hypebae