This season at New York Fashion Week, there was one thing everyone wanted to talk about: New York is back. Though there have been a few seasons since the COVID-19 shutdown, everyone backstage and front of house seemed to be in agreement that this season felt like the first true post-COVID Fashion Week. The parties roared back in full force, the shows were full of jubilant energy, and the beauty…well, it was the best we’ve seen in years. The beauty at fashion week always runs the risk of bei...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are worth your hard-earned money and attention. You can expect honest, uncensored feedback and no-BS recommendations our hard-to-please testers endorse withou...

There are a ton of great beauty and wellness brands out there on the market, and once in a while, I'll come across one that really speaks to me. When I discovered Trywell, I was immediately excited by the brand's mission but was equally as enthusiastic to discover that every formula is $25 or less. It isn't easy to find quality vitamins at an affordable price, so I think the brand is worth checking out based on this sentiment alone. However, the brand is also doing important work for the Black...

I've been a ponytail enthusiast ever since I can remember. For me, the simple style checks all the boxes. It's quick, easy, and I can switch it up depending on my mood. But as avid ponytail-wearers are likely aware, this five-minute style can get boring after a while. At a certain point, it can start to feel like throwing your hair up into the same style you wear to the gym just isn't sophisticated enough for work. Not to mention the potential damage from constantly using hair ties. To this,...