I've always had a love-hate relationship with concealer. It's necessary when I want to disguise my dark circles or cover redness, but it can smudge, settle into fine lines, and highlight my skin texture. Worst of all, it can dry down to look powdery and sit atop my skin like some sort of mask. When that happens, I feel an instant and visceral frustration that makes me reach for the nearest makeup remover. As you can imagine, I have a pretty strict set of standards for my concealer. I've te...

By now, you've probably surmised we test-drive a lot of beauty products here at Who What Wear. From nail polish and makeup to hair and skincare, we're eyebrow-deep in all things new, exciting, and wish list–worthy. That said, due to the number of products we come in contact with, we've become very nitpicky beauty consumers. Within seconds, we can tell if a new hair oil is too heavy, and we're quick to ignore a serum that yields disappointing results.The good news? We're far more often...

Fall fashion and beauty are finally in full swing, and we're turning to Instagram's It girls for endless hair inspiration this season. Not only are they notorious for their ability to take any style and show a million ways it can be worn off the runway, but they're also pros at identifying the popular styles before they pick up speed. We've scrolled through hundreds of Instagram posts from the most recognizable content creators, models, and fashion people to compile the hairstyles they've...

I wasn't exactly enthusiastic when I noticed a few gray hairs starting to pop up around my forehead area. At the age of 30, I honestly didn't think I'd start having this problem for a while (cue the side-eye from the universe). Rather than just accept my fate, I decided to look into solutions that didn't involve dyeing my hair religiously. That's when I found Arey, a brand dedicated to helping folks like me who are looking for a solution to prevent premature grays. The great thing about Arey is ...