Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please tester...

The rising debate of who did it first is only continuing to surface as both Balenciaga and Kanye West announced new sock sneakers and sock shoes this past week. Balenciaga's iteration made its debut during the brand's Fall 2024 showcase in Los Angeles, which explored classic LA archetypes and saw Cardi B walking the runway. Demna's version boasts technical knit uppers which wrap the foot and extend up the ankle, offering a high-cut look resembling socks. Elsewhere, the shoe features the Balencia...

Another stellar Mary Jane silhouette is slated to take over 2024 and this time, it's not Maison Margiela's cult-loved Tabi. No, this time, next year's one to watch comes courtesy of London-based label Kiko Kostadinov and Heaven by Marc Jacobs. Joining forces for the first time, the result appears to be a black, silver and grey Mary Jane shoe, just teased on Instagram.Seemingly merging Heaven's Y2K-inspired aesthetic with Kiko Kostadinov's gorpcore prowess, the collaboration sees the classic Mary...

Finding the right toner for your skin type and budget can be overwhelming with all of the options on the market. However, your neighborhood drugstore actually offers some of the best tried-and-true toners money can buy. What's more, these are the formulas that won't bust your budget. There is often discourse about whether you really need a toner, but it’s a step I absolutely never skip during my evening routine, especially on days when I wear makeup or have a long workout. (Even with a thorou...