PUMA's latest campaign, "Go Wild," isn't just about running -- it's about everything that comes with it: the struggle, the grind, the sweat. But most importantly the highs.Set to a track inspired by Afroman's early '00s hit Because I Got High, the film cleverly syncs its visuals with the adapted lyrics, adding a dose of humor and an all-too-relatable truth: once you've tasted the runner's high, you'll always be coming back for more. Runners will get it. Non-runners? Well, maybe it's time to find...

We're all aware of football shirt sponsorships to some extent, but Manchester City is steering the game in the right direction with their latest partnership. The football club has teamed up with snuggs, making them their official period underwear partner, with star defender and first-team captain Alex Greenwood stepping in as the brand's ambassador. To mark the collaboration, snuggs is launching a co-branded collection of high-performance period underwear, designed to keep athletes comfortable a...

Sporty & Rich just announced its latest collaboration, and it's a big one. Teaming up with sports lifestyle brand 47, the new collaboration celebrates the legendary Los Angeles Dodgers, blending their sportswear aesthetic with Sporty & Rich's elevated vision.Featuring 25 products, the collection includes a range of gym shorts, baseball tees, crewnecks and sweatpants, along with graphic-print caps in complementary colorways. Landing in hues of blue, white and grey, the collection aims to ...

Whether you're clocking miles solo or joining the ever-growing culture of run clubs, running is more popular than ever. Now, two powerhouses in performance gear -- PUMA and Copenhagen-based brand SAYSKY, are teaming up for the first time to launch a new collection.This exclusive collaboration blends functionality with style, featuring a lineup of co-branded footwear and apparel that captures the essence of running in its purest form. At the heart of the collection lies an artistic nod to the cla...