From F1 the movie to Amazon's First to the Finish femme-driver docuseries, women in racing are all the hype right now. But if you speak with the drivers dominating the sport, they'll tell you that the press is great, but there's still a long road ahead. From calling out gender inequity to beauty routines that bring hyperfemininity to the track, women drivers are rewriting the rules of the sport.As driver Amna Al Qubaisi shared with us, the inequity within the sport can be career-threatening. ...

Copenhagen's favorite It-Girl brand, ROTATE, is now the official formalwear supplier for the Danish Women’s National Football Team (DBU).The first collaboration of its kind for DBU Women's teams, the partnership will "outfit players and staff in formal and travelwear for key appearances and match arrivals throughout the 2025 European Championship and beyond," the press release stated.The announcement coincides with a new collection that blends style with functionality. The lineup features lig...

The England and Wales Cricket Board (also known as ECB) just teamed up with the award-winning, British-Indian director Gurinder Chadha. Known for her film, Bend It Like Beckham, Chadha's been tapped to promote this summer's upcoming cricket series which features the India Women's team.Marking the first sports film from Chadha since BILB in 2002, the new release celebrates the evolution of women's cricket and spotlights the cultural unity between the two teams and their loyal fans. Directly drawi...

Adidas debuts a new film in celebration of its partnership with the UEFA Women’s EURO 2025.Released as part of adidas' "You Got This" campaign, the new film features sports superstars Aitana Bonmatí, Alessia Russo, Jule Brand, Kadidiatou Diani, Lia Waltí and Stina Blackstenius. The film sheds a true light on sportsmanship in women's competitions -- and how competition doesn't have to be negative.Florian Alt, Vice President of global brand communications at adidas, said: "Rivalry is often ...