Sports
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Nike and Faith Kipyegon Are About To Make History

With marathon season already in full swing, Nike is kicking things up a notch with an exciting announcement. The sports label is teaming up with its brand athlete and middle and long-distance superstar, Faith Kipyegon, for a groundbreaking mission -- to become the first woman to run a mile in under 4 minutes. And honestly, we've got no doubt she'll make history.The challenge, titled "Breaking4: Faith Kipyegon vs. the 4-Minute Mile," will see Kipyegon make her attempt to break the world record at...

info@hypebae.com (Hypebae) Thu, 24 Apr 2025 Hypebae
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Coco Gauff Debuts the New Miu Miu x New Balance Collaboration

Miu Miu is continuing its fruitful relationship with New Balance, this time teaming up with American tennis champion Coco Gauff to help debut it. Ahead of Gauff's tournaments in Rome, Berlin and Cincinnati, the athlete is set to wear the collection's clothing, footwear and accessories both on and off the court.Gauff's apparel collection features performance-led pieces, like technical silk zip-fronted hoodies and track pants, complete with Miu Miu and New Balance co-branding. Elsewhere, the perfo...

info@hypebae.com (Hypebae) Wed, 23 Apr 2025 Hypebae
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Lululemon's New "Go Further" Sports Bra Is Built for High Performance

Finding the right sports bra is a pretty arduous task, no matter the level of fitness or discipline. However, it's a task that's incredibly important to get right. Wearing a badly-fitting bra during exercise can, in the short term, contribute to breast pain and poor workouts, but in the long term, can actually weaken breast ligaments and potentially lead to a rupture in the future.It's for those reasons that lululemon is so invested in getting its sports bras right, keeping up with changing dema...

info@hypebae.com (Hypebae) Wed, 23 Apr 2025 Hypebae
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Jimmy Choo Gears Up for Round Two With Malbon Golf

Jimmy Choo and Malbon Golf are back for another round, off the back of the duo's super successful collaboration in 2024. The first drop featured a range of branded golf accessories, playfully incorporating Malbon's mascot, along with a selection of ready-to-wear apparel.Building on that first drop, the second installment of the collaboration brings back the best-selling silhouettes with a twist, offering new colorways and new takes on the Mascot design. Still, the collection brings about that sa...

info@hypebae.com (Hypebae) Thu, 17 Apr 2025 Hypebae