Ice Studios hosted its first annual "Ice City Series" softball game in New York, and the outfits were perfect. In collaboration with Nike, the designs are reminiscent of '90s gym clothes and have given us major FOMO.Ice Studios is a creative community founded by photographer Renell Medrano and talent manager Jess Molone, based across New York and London, representing multidisciplinary artists globally. Through building this collective, they have established a strong voice of creatives that speak...

AC Milan and PUMA unveil the club's third kit for the 2025/26 season, featuring bold designs that draw from both the football and the city's sense of style. This longstanding partnership once again brings us kits that beg to be worn both on and off the pitch.Designed to capture Milan's reputation for style, elegance and design, it features a bold printed reworking of the classic ACM monogram on a sunny yellow with dark green accents. This is an aesthetic nod to the fashion houses that run throug...

99 is the new 100, if Icelandic outerwear label 66°North is anything to go by. To celebrate 99 years of technical excellence, the brand is dropping an extremely limited-edition capsule collection, and flipping the script (both literally and figuratively) by turning its "66" logo upside down into a "99" in honor of the milestone.The collection itself pays homage to 66°North's legacy of crafting the toughest outerwear for the toughest climates. Featuring two of the brand's most celebrated water...

Following another highly successful collab with adidas originals, Sporty & Rich announces its first-ever hotel residency.Opening July 28, 2025, Sporty & Rich partners with a Shelter Island, New York staple, The Pridwin Hotel & Cottages. The first of its kind, the collab will run from July 28 to Labor Day, Sep 1, 2025.Living at the intersection of fashion and wellness, this residency is perfect for Sporty & Rich's cult-like community. The collaboration offers a range of wellnes...