The internet's favorite, multi-talented girlfriend, Zendaya, is back at it again fronting On's Fall/Winter 2025 campaign. The "Be Every You" campaign is a continuation of their long-standing partnership, exploring identity and the freedom to move as every version of yourself, with a video narrated by Zendaya. It tells a story of how the collection can move with you, whether in performance-inspired pieces or everyday basics. The film is directed by Bardia Zeinali, known for his narrative approach...

PUMA and Bianca Saunders have come together to celebrate Jamaican Independence Day, unveiling "38 Love Lane," a pop-up celebrating culture, identity and community. This coincides with the re-release of the special-edition 2003 PUMA H-Street sneaker in two Jamaica-inspired colorways.Paying tribute to the fastest nation in the world, and just in time for Notting Hill Carnival in London, the re-launch recalls the original campaign where PUMA first partnered with the Jamaican track and field team. T...

Maison MIHARA YASUHIRO's Fall/Winter 2025 collection is all about exaggerated silhouettes and quirky motifs that draw on the Japanese label's 30 year history. The collection was first shown in February 2025 at Paris Fashion Week, but now we get a closer look with its new campaign. One thing we can't take our eyes off of? The shoes.In a heavy reconsideration of tailoring, the collection comprises deconstructed silhouettes and almost ill-fitting forms, with pants turned into sleeves and jackets in...

Nike just released its Fall 2025 Air Max Muse campaign, with none other than Tyla as its muse.Originally unveiled in November 2024, the futuristic women's silhouette fuses innovation with style, applying the brand's signature Air cushioning to a bold reimagining of the shoe. It features a molded synthetic leather overlay, with a juxtaposition of texture and finish on the upper. Technical details are intertwined throughout and create a unique result that can be styled for both the high-fashion da...