Footwear
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Central Cee and Sarah Jessica Parker Star in UGG's New Campaign

UGG just dropped its Fall/Winter 2025 campaign and the lineup is pretty stacked. Titled "Iconic From the First Step," the new visuals feature everyone from Central Cee to Sarah Jessica Parker, each sporting the new collection in their own unique way.  Telling the story of UGG's heritage, the new campaign takes its viewers on a journey from inception to iconic status.Alongside SJP and Cench, the campaign features a slew of athletes, models, musicians, designers and actors, including Jeremy Scott...

info@hypebae.com (Hypebae) Thu, 21 Aug 2025 Hypebae
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Melissa Steps Into the Sneaker Scene With Latest Launch Melissa X

Known for its cult-favorite jelly sandals, Melissa Possesion jelly sandals, Brazilian brand Melissa is venturing into the sneaker scene with its new line, Melissa X. Bringing its boundary-pushing principles and playful design DNA to the capsule collection, Melissa introduces the Icon, Rush and Beat sneaker silhouettes. Blending streetwear-inspired style with the brand’s signature, high-gloss, Melflex ™ PVC and other transformative technology, the trio stays true to the Melissa aesthetic wh...

info@hypebae.com (Hypebae) Thu, 21 Aug 2025 Hypebae
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The Jean Paul Gaultier x Crocs Collaboration Is Dropping This Month

Off the back of super successful collaborations with Simone Rocha and Swarovski, Crocs has turned its attention to another luxury fashion label: Jean Paul Gaultier. Paying tribute to the brand's distinctive design language and legendary innovations, the duo just teased a new collaboration that reimagines signature silhouettes like the corset and cone bra through instantly recognizable prints and details.Launching across the Bae Clog and Classic Clog silhouettes, the new collection includes a cor...

info@hypebae.com (Hypebae) Tue, 19 Aug 2025 Hypebae
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SZA Is the New Artistic Director of Vans

SZA can now add the role of "Shoe Designer" to her CV, as she has just been named the new Artistic Director of Vans. In her new role, the artist will work together with Vans to co-create exclusive collections and campaigns that bring her unique vision to the brand.A five-time Grammy award-winning artist, her recent co-headlined Grand National Tour with Kendrick Lamar also stands as the most successful duo tour in history. Beyond music, she diverts fashion norms through a unique sense of style t...

info@hypebae.com (Hypebae) Fri, 15 Aug 2025 Hypebae