Whether through the Mostro or Speedcat, there’s no doubt PUMA is spearheading the low-profile sneaker trend that has taken the fashion world by storm.The 1999-released sneaker received a cult following in the millennium for its futuristic look, and is now being embraced by a contemporary audience as an extension of the wider Y2K revival.Since its reissue in 2024, the brand has continued to build on its everlasting impact. From sought-after collaborations with the likes of Aries, Collina Strada...

Jordan Brand and Swarovski just dropped the glitziest pair of kicks ever, and they're exclusively for women. Reimagining the Air Jordan 1 Retro Low OG silhouette with Swarovski crystals, the new drop features as part of the "New Gems" collection.Designed with a low-cut profile crafted from Swarovski's "caviar fabric" texture, the shoes are adorned with over 115,000 premium-cut Swarovski crystals. Landing in a classic "Shadow" colorway, the shoe boasts a mixture of black and grey hues, letting th...

In a new Zalando campaign, German artist Badmómzjay goes in front of the lens with her best friend and DJ Mel Olori to put a unique spin on Nike’s latest silhouette: the Air Max DN8.Drawing inspiration from the sneaker’s bold aesthetic, composed of a slash-patterned body, streamlined toebox, and eight-tubed “Dynamic Air” sole unit, the campaign captures the duo in eight experimental looks. The outfits, remixed by Peggy Gou-approved stylist Lorena Maza, include a mix of classic track pie...

Miista just came back in the biggest way, launching a larger-than-life campaign that celebrates its most iconic silhouettes. Exploring what it takes to make an icon, the brand honored its three most popular silhouettes by transforming them into 3D sculptures. Starring the Asia, the Miri and the Brenda, the new campaign put Miista's iconic styles at the top of a podium, emphasizing how they've each earned their place to gain icon status.Captured amidst the streets of East London, the brand invite...