Fashion
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OPEN YY and PUMA Blend Sporting Heritage With Streetwear

PUMA has reunited with Korean label OPEN YY for a second time, celebrating the launch of the all-new H-Street silhouette. Blending sports heritage with modern streetwear influences, the new collaboration is rooted in OPEN YY's signature sensibility and PUMA's sportswear prowess.Featuring three new colorways of the H-Street sneaker, the collaboration offers hues of beige, blue and white, spotlighting the streamlined silhouette in all its glory. Crafted from premium nubuck and breathable mesh, the...

info@hypebae.com (Hypebae) Wed, 04 Jun 2025 Hypebae
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SKIMS's Newest Launch Proves That This Runway Trend Is About to Take Over

Hips did not lie last fashion week season, and now, it seems like what started as a playful runway trend is beginning to infiltrate our underwear drawers. At Fall/Winter 2025 shows, several designers opted to accentuate and highlight the hip area through structured details, exaggerated silhouettes and contrasting fabrics. Spotted on runways from Duran Lantink, Valentino, Kiko Kostadinov and alaia — to name a few — the unique emphasis on this particular body part demonstrated a distinct focus...

info@hypebae.com (Hypebae) Wed, 04 Jun 2025 Hypebae
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Rosè and RIMOWA Are a Match Made in Heaven

RIMOWA is back with the latest instalment of its "Never Still" campaign, expanding its exploration into themes of "purposeful travel, personal evolution and the pursuit of progress." Looking at the stories that come from movement, the fifth part of the campaign taps global superstars like BLACKPINK's Rosé, Jay Chou and Sir Lewis Hamilton.As part of the campaign, Rosé looks at the ways travel shapes her sense of self as an artist, looking at the meaning of home and what's really important to he...

info@hypebae.com (Hypebae) Tue, 03 Jun 2025 Hypebae
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Edge O' Beyond's New Bridal Collection Is for the Lace Lovers

It's not the first time we're putting London-based lingerie brand, Edge O' Beyond, on your radar -- best known for its sultry, sophisticated lingerie. Now, the brand has stepped gracefully into the world of bridalwear, and it's every bit as enchanting as you'd hope.The label introduces its latest addition, "Becca Ivory" -- something the brand calls "a new era of bridal-inspired lingerie, designed for the modern romantic." Think less traditional tulle and more silk-swathed goddess with a hint of ...

info@hypebae.com (Hypebae) Tue, 03 Jun 2025 Hypebae