Demna just presented his second collection for Gucci, launching in the form of a lookbook dubbed "Generation Gucci." Lensed by the designer himself, this season's concept aims to showcase an "imaginary Gucci show" that never actually took place.Delving deep into the House's archives and its previous eras, including the Gucci by Tom Ford era, the new Pre-Fall 2026-27 collection reimagines classic Gucci codes through the lens of Demna. Presented ahead of the designer's first collection in February...

Rebellious spirit, hedonism and irreverence entwined with refinement, the McQueen Spring/Summer 2026 Pre-Collection is here.Romanticism receives an edge with shattered chandeliers embroidered on black silk and sharp suits cut close to the body. The brand's classic Savile Row precision is seen throughout, but with a subversive nature that transforms tradition. The classic archival McQueen tartan is re-engineered with modernism in mind on asymmetric hems, while elsewhere the cult favorite skull pr...

As always, the festive season is a busy one for SKIMS, recently launching its second collection with Nike, plus its annual holiday shop. Now, it's time for the brand to reunite with The North Face, releasing the duo's second collaboration. Featuring new silhouettes, colorways and accessories, this season's drop also marks the debut of its new kidswear offering.Moving away from the nudes and neutrals that characterized the first drop, the second collection leans into icier tones, landing in hues ...

To celebrate this year's festive season, Marine Serre is taking us back to the past. Revisiting vintage family photographs from the 1980s and 1990s, the brand's latest campaign revolves around old images sourced from team members, rediscovered and reinvented to feature the signature crescent moon motif.Celebrating themes of gifting, gathering and celebrating, the new campaign takes us back to archival Christmas scenes, from cozy living rooms and homemade decorations to family traditions and "joy...