Fashion
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Fruity Booty Raises Awareness for Breast Cancer With New Campaign

As we approach the tail end of Breast Cancer Awareness Month, London-based lingerie label Fruity Booty is sharing an important reminder. Launching a limited-edition T-shirt, the conscious new drop remixes the brand's signature "Jugs Tee" in pink, encouraging people to care for their health by regularly checking their breasts.The cotton V-neck shirt arrives in bubblegum pink with two images of decorative jugs printed on the chest. A "Jugs Tee" label is also stitched onto the back collar in white ...

info@hypebae.com (Hypebae) Tue, 28 Oct 2025 Hypebae
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SMITH Brings Back a ‘90s Classic with the Return of the Sliders

Some designs don’t need reinvention. They just wait for the right moment to make a comeback. For SMITH Optics, that moment is now, and the brand has officially relaunched its Sliders sunglasses, a cult-favorite design from 1995 that changed the eyewear game.When the original debuted, it was the first to feature a patented dual-lens interchangeable system, an innovation that shaped the future of SMITH’s snow goggles and performance eyewear. Thirty years later, the same rebellious spirit retur...

info@hypebae.com (Hypebae) Tue, 28 Oct 2025 Hypebae
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Wales Bonner and adidas Originals Reunite for FW25

Adidas Originals and Wales Bonner have reunited to release the latest instalment of their ongoing collaboration, this time launching a new Fall/Winter 2025 collection. Blending cultural heritage with sports legacy, the new drop revisits adidas' signature DNA and updates it with Wales Bonner's distinctive design language.Bonner's classic bowling bags return for another season, complemented by the WB Karintha Lo, which lands in satin. Adding to the footwear offering are the WB Japan, WB Superstar ...

info@hypebae.com (Hypebae) Tue, 28 Oct 2025 Hypebae
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GUESS USA Is All About Maximalism for FW25

GUESS U.S.A. is back with another new drop, this time releasing its Fall/Winter 2025 collection. Evolving its vintage Americana influences for another season, the new collection is once again led by Nicolai Marciano and lensed by Eli Russell Linnetz.Dripping in nostalgia, the new drop takes inspiration from the rock 'n' roll scene of downtown Los Angeles, characterized by audacious faux fur coats, gold-tinged boleros and fuzzy bomber jackets in contrasting animal prints. For FW25, it's clear tha...

info@hypebae.com (Hypebae) Tue, 28 Oct 2025 Hypebae