Fashion
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Parade's New Season Swimwear Has Landed

Inclusive underwear label Parade has just dropped a collection we've all been waiting for: its latest swimwear range. Tapping into the brand's sustainable and accessible ethos, the new collection takes its signature designs and makes them swim-season approved. Featuring seven silhouettes, the new offering includes a mixture of bikinis and cover-ups.Landing in sizes XS to 3XL, the collection features a range of mix-and-match styles to allow its wearer the freedom of choice. Blending style, comfor...

info@hypebae.com (Hypebae) Tue, 22 Apr 2025 Hypebae
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Cou Cou Intimates Celebrates Earth Day In Style

Thai actress and filmmaker Prim Patnasiri takes Cou Cou Intimates on an Earth Day adventure.Lensed in Patnasiri's favorite corner of the world, Koh Kood, the campaign follows the star on the "beautiful island located in the Trat province in the Gulf of Thailand. As a local, Prim often retreats from her home base in Bangkok to the crystal clear beaches of Koh Kood, where she enjoys free diving" and lounging in the label's celebrity-approved silhouettes," the press release stated.Captured by Eri...

info@hypebae.com (Hypebae) Wed, 23 Apr 2025 Hypebae
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Ashley Graham Fronts Victoria's Secret Mother's Day Edit

Mother, model and muse, Ashley Graham, collaborates with Victoria's Secret for Mother's Day.Now available, The Mother's Day Edit features everything comfy, cozy and chic. According to the lingerie label, "This thoughtful selection of what moms really want offers versatility and comfort, empowering her to feel confident and sexy no matter where her day takes her."If you're unsure what gift will be good enough for the woman who literally gave you the world, Victoria's Secret has you covered. Comp...

info@hypebae.com (Hypebae) Wed, 23 Apr 2025 Hypebae
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How Do You Start an Upcycling Fashion Brand?

Welcome to Hypebae’s new advice column, Field Notes. This series will provide you with everything you need to know about tapping into your dream industry. Whether you’re an emerging designer, stylist, photographer or simply creatively inclined and seeking to make your side hustle your main gig, Field Notes is for you. Stay tuned monthly as we provide exclusive access to the creatives leading your field, their essential advice and words of encouragement for your next era. Sustainable fashion...

info@hypebae.com (Hypebae) Tue, 22 Apr 2025 Hypebae