Slogan tees are very much having a moment this summer, popularized by everyone from Charli XCX to Zendaya, but for one emerging brand, they've always been the main character. Ruby Loot was founded by Georgia Buchanan back in 2024, born from a struggle to find a baby tee brand that captured her playful spirit and didn't leave her drowning in customs fees.In the last year, the brand has garnered an impressive community of like-minded women, the kind who "say it with their chests," according to the...

Australian-based swimwear brand Kulani Kinis unveils its new summer collection.Titled "Club Soleil," the newly released summer drop features every summer essential. From swimwear to resortwear, the cheeky brand delivers retro Miami moments for your hottest days.With prices ranging from $60 to $110 USD, "Club Soleil" is meant for your "post-match glows and slow, golden afternoons," the brand shared. "Club Soleil delivers cheeky swim staples, full-coverage options and effortless layers — all ...

GUESS JEANS just dropped its new Summer 2025 collection and to celebrate, it's tapped up some pretty impressive guest stars. The new campaign features actor, skateboarder and surfer Evan Mock and model Alana Champion, celebrating the brand's nostalgic aesthetic and old-school Americana ethos.Looking back at the brand's distinctive design heritage, the new visuals feature reimagined imagery from the past, revisiting classic silhouettes, signature styles and highlighting GUESS JEANS' unique DNA. L...

A$AP Rocky was first dubbed Ray-Ban's first-ever creative director back in February 2025, with his first official collection landing just a few months later. Already, the next phase of their collaboration has arrived, teased on the runway at Paris Fashion Week Men's.Debuting at Rocky's AWGE show, the new capsule collection features the new Ultra Wrap silhouette, landing in 001, 002 and 003 styles. Taking inspiration from the future, the new collection offers a powerful blend between "Harlem edge...