Fashion
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Jisoo Stars Against AI-Generated Dreamscapes for self-portrait

Jisoo is the latest to star in self-portrait's Pre-Fall campaign, captured in Seoul by Drew Vickers. Returning to the brand for a third time, the new visuals evolve the ongoing relationship between Jisoo and Han Chong, founder of self-portrait."Even with everything she's achieved, there's still a sense of mystery about her, and I think that's what makes her such a compelling face for the brand," Chong explains in a press release. "There's a natural creative rhythm between us that makes each camp...

info@hypebae.com (Hypebae) Thu, 08 May 2025 Hypebae
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Fruity Booty Captures SS25 in Sunny Solanto

London-based label Fruity Booty, known for its adorable undies and super cute swimwear, is back with another drop of must-have silhouettes, perfect for the summer season. Marking the first release of its Spring/Summer 2025 offering, the new collection transports us to the sun-soaked streets of Solanto, Italy.Capturing internet it-girl Delilah Summer in a seaside haze, the new campaign continues to highlight Fruity's deadstock fabrics and signature silhouettes. Elsewhere, the collection includes ...

info@hypebae.com (Hypebae) Thu, 08 May 2025 Hypebae
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Lacoste Levels Up Its Classics in New Campaign, "Play With Icons"

After last year's "Play Big" campaign, Lacoste is back -- and turning up the volume, with "Play With Icons," a fresh take that dives into what makes the brand so timeless. Think of it as a love letter to Lacoste's classics, reimagined through a contemporary lens. Or, as said in its press release: "Classics reinterpreted, icons recontextualized.""Play With Icons" bring together five of Lacoste's global ambassadors -- tennis legend Novak Djokovic, French stars Adèle Exarchopoulos and Pierre Niney...

info@hypebae.com (Hypebae) Thu, 08 May 2025 Hypebae
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No Problemo Drops Le Specs Sunnies Collection

Aussie eyewear label Le Specs has just announced a collaboration with No Problemo, the sub-label from London-based brand Aries. Blending early 2000s racer aesthetics with futuristic design elements, the result is a four-piece eyewear collection that'll kickstart your summer wardrobe in style.It's the first time that the two brands have teamed up, but looking at the collection, we sincerely hope it won't be the last. Featuring four different eyewear silhouettes, the collection includes signature ...

info@hypebae.com (Hypebae) Wed, 07 May 2025 Hypebae