Fashion
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FOUND Drops Vintage-Inspired Sportswear for SS25

Luxury label FOUND just dropped its new sportswear collection, drawing inspiration from the athletic style of the '90s and 2000s. Influenced by vintage sports across the globe, the new release merges color palettes, graphics and silhouettes from past sporting teams and clubs with contemporary luxury.The brand, created by a family of first-generation Americans, blends its South Asian heritage with a rural American upbringing, a duality that shines through all of its deeply-considered collections....

info@hypebae.com (Hypebae) Thu, 27 Mar 2025 Hypebae
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10 Women-Owned Sustainable Brands You Need On Your Radar

When women create for women, an unspoken magic is conjured. Of course, there are many amazing womenswear designers who are men — but understanding the body and mind of a woman is an intimate process. Sometimes, putting on a dress or artisan-crafted blouse is the confidence boost one needs to let their true, inner diva shine through.Below, we round up some of our favorite women-owned independent labels and emerging brands in honor of Women's History Month — each founder channels their feminin...

info@hypebae.com (Hypebae) Thu, 27 Mar 2025 Hypebae
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Intimissimi And Barbara Palvin Tease the "UnderWow"

Italian lingerie label Intimissimi taps Barbara Palvin for its latest collection and campaign.Following the release of its Demi bra, Intimissimi introduces the UnderWow superior comfort collection. Instead of ditching your uncomfortable underwear, the UnderWow range is both luxurious in style while keeping comfort sensual. "The secret lies in an extraordinarily soft and velvety natural fibre," the brand began, "that ensures exceptional comfort and adapts perfectly to the body's contours."...

info@hypebae.com (Hypebae) Thu, 27 Mar 2025 Hypebae
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Cou Cou's New Drop Is Pretty in Pink

Celeb-approved intimates brand Cou Cou adds two new colorways to its cotton jersey line.Launching March 27, the intimates brand taps every bae's favorite colors, Baby Pink and soft Grey (yes pink pilates princesses, you read that correctly). The new campaign is creative directed by Jen Brill and features Cou Cou girls Alana Champion, Ch’lita Collins and Noor Mutsaers.Included in the range are baby tees, pants, briefs and thongs -- and two new garments: the Rina Longsleeve and Petite Bra. The...

info@hypebae.com (Hypebae) Tue, 25 Mar 2025 Hypebae