Fashion
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Burberry Taps TikTok Sensation "Bus Aunty" for "Back to the City" Campaign

It's no secret that Burberry has been on fire with its campaigns lately. From the incredibly chic swimwear drop to that nostalgic festival campaign, the last few months have most definitely helped the heritage brand to reclaim its crown -- further evidenced by last quarter's Lyst Index results.Of course, that wasn't enough, because the brand has just dropped what might be its most surprising team-up yet. Tapping TikTok sensation "Bus Aunty," otherwise known as Bemi Orojuogun, the new campaign ce...

info@hypebae.com (Hypebae) Tue, 12 Aug 2025 Hypebae
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The Biggest Runway Trends From Copenhagen Fashion Week SS26

The Spring/Summer 2026 season of fashion month is officially upon us, kicking things off at Copenhagen Fashion Week. Though Scandi style is notoriously known for being that little bit different from the other fashion capitals, there are still plenty of trends beginning to emerge.On the streets, we saw an overwhelming rise in the amount of polka dots, scarves and flip flops and for the first time in a while, it felt like this season's street style trends were very much reflected on the runway, to...

info@hypebae.com (Hypebae) Tue, 12 Aug 2025 Hypebae
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Here's Your First Look at This Year's Pirelli Calendar

Last year's Pirelli calendar was a big one, featuring everyone from Hunter Schafer to John Boyega. At the time, we thought to ourselves, how can this insane roster of talent possibly be topped? But we've just had a first look behind the scenes of 2026's iteration and we'll admit, it's pretty special.Featuring names like FKA twigs, Tilda Swinton, Venus Williams and Irina Shayk, this year's calendar has been captured by Norwegian photographer Sølve Sundsbo, shot in locations across Norfolk, Essex...

info@hypebae.com (Hypebae) Mon, 11 Aug 2025 Hypebae
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Chopova Lowena's New Sony Collab Celebrates the Bond Between Music and Fashion

Chopova Lowena is no stranger to dropping unexpected products. From its spiky ASICS collaboration to the playful Hellmann's mayonnaise bags, the brand has explored a wide range of different categories and now, it's setting its sights on the world of music.Teaming up with Sony, the brand's latest release is dubbed the Alto Bag, purpose-built to carry Sony's newest headphones: the WH-1000XM6. Celebrating the unbreakable bond between music and fashion, the new release highlights the importance that...

info@hypebae.com (Hypebae) Mon, 11 Aug 2025 Hypebae