Skincare brand Circumference and olive oil label Brightland have joined forces on an unconventional collaboration for Earth Day. Together, the duo has formulated a gel cleanser using excess byproducts from the olive oil-making process.Dubbed Daily Regenerative Gel Cleanser, the cross-industry team-up uses olive leaf extract as the base with sustainable sourcing practices thanks to Circumference's Wastenot Sourcing Initiative, which focuses on creating a fully circular product life cycle. The ski...

Following its latest range with Chipotle, e.l.f. Cosmetics has now teamed up with OUAI's Jen Atkin on another collaborative makeup collection. The line consists of six items inspired by the celebrity hairstylist's beauty philosophy of feeling powerful in your own skin."As a celebrity hairstylist, dog mom, new baby mom, someone who does her makeup in the car with her fingers and a woman running two brands, I’m the definition of girl on the go," Atkin shares with HYPEBAE. "Similar to OUAI, I rea...

Brushing and flossing have never been particularly sexy, but a crop of stylish hygiene brands -- peddling everything from sleek electric toothbrushes to 40-dollar mouthwash -- are aiming to change the ho-hum nature of oral care.Last month, Colgate (yes, the drugstore giant) launched CO. by Colgate, a sister line targeted at Gen-Z consumers. Touted as the "first-of-its-kind oral beauty line that flips the script on everyday oral care upkeep," the brand could be described as the Glossier of dental...

Rael, a holistic period care label designed by women for women, has launched its new collection of vulva care items. The range consists of a Soothing Gel to Foam Feminine Wash, Soothing Feminine Wipes, Soothing Feminine Mist and Soothing Relief Gel.Made out of K-beauty technology, the feminine wash gently cleanses and balances your vulva while leaving it feeling fresh and clean throughout the day. Formulated with natural ingredients like soothing hibiscus, pomegranate and pH balancing lactobacil...