Beauty
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Astronaut and Activist Amanda Nguyen Stars In "Show Your(s)e.l.f." Series

Nobel Peace Prize nominee, advocate, activist and astronaut Amanda Nguyen is teaming up with e.l.f. Cosmetics to star in its digital series, "Show Your(s)e.l.f.," where she opens up about preparing for her upcoming space mission. In this chapter, she dives into exploring the personal and professional challenges she's overcome and how she's using this historic achievement to inspire women and girls in STEM (science, technology, engineering and mathematics) around the world.Nguyen is set to become...

info@hypebae.com (Hypebae) Wed, 15 Jan 2025 Hypebae
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The Only Thing That Makes Dua Lipa Blush Is This New YSL Beauty Product

Dua Lipa is known for her unabashed confidence, but there's one thing that can make even the fearless pop star feel a little flustered — YSL Beauty's new "Make Me Blush Bold" Blurring Blush. In a series of playful social media shorts, the singer admits that this eye-catching new makeup is the only thing that has her seeing red, in the best way possible.@yslbeauty Case closed. Make Me Blush is the only thing that makes @Dua Lipa ♬ original sound - YSL BeautyOfficially becoming an ambassador f...

info@hypebae.com (Hypebae) Wed, 15 Jan 2025 Hypebae
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What is Unrecognizable Makeup? The New Tiktok Trend, Explained

With a potential farewell to TikTok in the United States, we're soaking up the platform's most exciting feature — the makeup tutorial. One particular trend taking over our "FYP" page is the "unrecognizable" challenge. The goal is a dramatic transformation that'll make you look like a completely different person, with the help of cosmetics. It's all about that over-the-top, yet surprisingly subtle glam — a vibe reminiscent of 2016's dramatic liquid liner and eyeshadow combo, plus the "baking"...

info@hypebae.com (Hypebae) Tue, 14 Jan 2025 Hypebae
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We're Calling It Now — Bangs Are Going to Be Everywhere This Year

Is it just us or does it feel like 2025 is officially the year of bangs? From the Golden Globes red carpet to our Instagram feeds, it seems like the hairstyle is everywhere. It's as if, overnight, everyone from A-listers to influencers are deciding to chop it all off and adopt a fringe-forward look. Whether it's curtain bangs, baby bangs or a sleek, blunt trim, this hair trend is taking over. Last year alone, Google experienced a 150% spike in searches for "messy fringe" and a 950% increase in t...

info@hypebae.com (Hypebae) Tue, 14 Jan 2025 Hypebae