Beauty
featured-image

The War on Lash Clusters — Did Lashify Really Invent Them?

Since ancient Egyptian times, women have groomed and enhanced their eyelashes. So, when false eyelashes were officially patented in 1911, they became a popular way for movie stars to emphasize their eyes in harsh studio lighting. Since then, lashes, in their many forms, have become increasingly accessible to the general public — with eyelash extension salons popping up in strip malls all over the U.S. and DIY lash kits topping the Amazon best-sellers list.While strip lashes have always remaine...

info@hypebae.com (Hypebae) Thu, 17 Jul 2025 Hypebae
featured-image

Beauty Brand Ami Colé Is Officially Closing Its Doors

Clean beauty brand Ami Colé will officially shut down this September. The news comes after the brand's founder Diarrha N'Diaye-Mbaye confirmed the closure in an interview with The Cut. The brand, backed by Sephora, cites the uncertainty of the beauty market as the main reason for its folding.Founded four years ago, Ami Colé's primary focus was formulating products for melanin-rich skin. N'Diaye-Mbaye initially started the brand after noticing a major gap in the makeup industry. Since then, Ami...

info@hypebae.com (Hypebae) Thu, 17 Jul 2025 Hypebae
featured-image

Hailey Bieber Just Added Two New Shades to the Cult-Favorite Pocket Blush Lineup

Brace yourself: Rhode just dropped two new shades of the viral Pocket Blush, in addition to the limited-edition Peptide Lip Tint in Lemontini. And while we're obviously here for the sun-flushed blushes and sweet, citrusy lemon cocktail-themed peptide lip tint,  it was Hailey Bieber's accessory that is sure to cause quite the commotion.Bieber teased the product with a series of bikini pics on Instagram that show the Lemontini hanging from her waist in a custom Rhode belly chain. Yes, really. The...

info@hypebae.com (Hypebae) Tue, 15 Jul 2025 Hypebae
featured-image

Laneige Taps Sydney Sweeney to Be the Face of Its Baskin-Robbins Collaboration

Sydney Sweeney isn't slowing down anytime soon, and her latest campaign with Laneige is proof. Serving as the brand's global ambassador since 2022, Sweeney has been the face of countless Laneige campaigns. However, this new collaboration with Baskin-Robbins is especially personal to Sweeney — as the new Rainbow Sherbet Lip Sleeping Mask is inspired by her favorite ice cream flavor.This month, Baskin-Robbins debuted its "Sweet on Sydney" menu in collaboration with the actor. The dessert lineup,...

info@hypebae.com (Hypebae) Tue, 15 Jul 2025 Hypebae