The beauty industry has transformed significantly within the last decade due to social media shifts and the implementation of e-commerce. But most importantly, the consumer has changed how we interact and buy our makeup and skincare products. The cause of this: direct-to-consumer strategies, also known as "DTC," in the marketing world.DTC is nothing new, but it is a new concept that is now commonly talked about among C-suite beauty executives, founders and enthusiasts alike. For context, there a...

Internationally renowned makeup artist Isamaya Ffrench is set to take over London's Soho this July to celebrate the launch of her new brand ISAMAYA.Introducing her first-ever capsule collection, titled "INDUSTRIAL," the pop-up will mark the first occasion where beauty fans will be able to see the products from the eponymous label, days ahead of the official launch. Featuring the five-piece beauty collection in all its glory, the pop-up will be home to the Color Pigments Eyeshadow Palette, Rubber...

Cosmetics conglomerate Revlon has filed for Chapter 11 bankruptcy protection due to its debt load and the changing e-commerce vertical.The company expects to receive $575 million USD in debtor-in-possession financing from its existing lender base, which will help support its day-to-day operations. "Today's filing will allow Revlon to offer our consumers the iconic products we have delivered for decades, while providing a clearer path for our future growth," Debra Perelman, Revlon's President and...

Pharrell Williams' skincare line Humanrace is set to receive a new category -- suncare.The label, which expanded to body care earlier this year, has unveiled two new SPF products. The Ozone Face Protection Daily Moisturizer uses snow mushroom extract and non-nano zinc oxide to hydrate and protect the skin from UV rays while also offering blue light protection. Meanwhile, the Ozone Body Protection Cream is water-resistant and uses squalane, snow mushroom extract and non-nano zinc oxide with SPF 3...