Beauty
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‘Riverdale’ Star Camila Mendes Joins Loops Beauty as Partner and Creative Director

Loops Beauty has tapped actor Camila Mendes as a partner and creative director. As Mendes' first official entry into the beauty market, the role will consist of her spearheading innovative product development and driving brand growth inclusive of all upcoming initiatives and retail expansion."I'm really thrilled to join Loops and bring the brand into its next phase. I've been using the brand's face masks for a while now and have always been a fan, so to be a part of its development in this way i...

info@hypebae.com (HYPEBAE) Tue, 19 Jul 2022 HYPEBAE
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7 Black-Owned Haircare Brands You Should Know

We've finally reached a point in the beauty community where everyone has collectively started embracing natural textures and hairstyles. With the passing of the CROWN Act, Black hair is by no means a trend. In contrast, the haircare industry is now beginning to catch on to how essential women of color dollars are to the survival of brands and have started creating products that cater to all hair types. However, these seven Black-owned hair care brands have been in front of the demand from the st...

info@hypebae.com (HYPEBAE) Tue, 19 Jul 2022 HYPEBAE
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Jennifer Lopez's Retro Romantic Hairstyle Made Her the Dreamiest Bride

Jennifer Lopez recently tied the knot with Ben Affleck in Las Vegas and served us a touch of luxury and sartorial elegance in true JLo fashion.As expected, Lopez opted for a full face of romantic makeup and a gorgeous half-updo reminiscent of the hair moments from the '60s. Lopez's resident hairstylist Chris Appleton, who crafted the bridal updo, posted a video before the nuptials took place. Lopez exclaimed, "I feel amazing. I'm so excited," while twirling and feeling as beautiful as she looks ...

info@hypebae.com (HYPEBAE) Mon, 18 Jul 2022 HYPEBAE
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Halsey Announces Launch of Her Second Makeup Brand, af94

Halsey has announced the drop of their second makeup brand, af94, which is due to launch exclusively in Walmart next week on July 25.The brand's name is a combination of Halsey's birth name (Ashley Frangipane) and their birth year of 1994. The 12-piece af94 starting lineup features products for the eyes, lips, cheeks and body, ranging from velvety eyeshadows and non-drying matte lipsticks, to multi-use cheek, lip tints and colorful face and body stickers all geared toward affordability and acce...

info@hypebae.com (HYPEBAE) Mon, 18 Jul 2022 HYPEBAE