In 2019, Euphoria graced our screens for the first time. The show's bold light-reflecting makeup, consisting of gem-embellished cat eyes and chunky glitter tears, were in direct opposition of its dark plot lines. Although the show's controversial themes sparked debate online — its captivating makeup looks, executed by Donni Davy, were the reason fans continued to tune in. As a result, a brand new era of makeup was born — one that for the first time, encouraged its wearers to be as loud and u...

In 2025, strawberry and vanilla scents just don't cut it anymore. For beauty brands, scent is a vital part of the experience, and that's especially evident in the internet's affinity for complex scent profiles. No matter if you're in the market for a new lip balm or your next signature perfume — you've definitely noticed that guava products are taking up major space, both on the shelves and in our minds.Although most people think of coconuts or sea salt when it comes to summer scents, guava is...

As Prada Beauty's global partner, Sabrina Carpenter is always sporting the brand's luxe makeup products. In her recent "Manchild" music video, Carpenter alluded to a new launch from Prada Beauty that was finally made clear. Although you might not have caught it, Carpenter was snacking on Prada-branded banana candies in the video — and Prada Beauty officially announced that a new "Banana Yellow" lip balm is being added to its lineup.Previously, Carpenter has served as the ambassador of Prada Be...

If you've ever stumbled upon a line that went on for several NYC blocks — chances are, you've witnessed the very real power of a beauty pop-up. Sometimes underwhelming, but never discreet — makeup, skincare and fragrance pop-ups are all the rage both on TikTok and IRL. Because where there's a photo op and the chance to buy products from your favorite brand, there's a crowd of beauty lovers lining up overnight.When it comes to beauty pop-ups, brands are constantly reinventing the wheel. Altho...