Beauty bag charms are having a huge moment and Odele just released an adorable, yet functional addition to your bag charm rotation in collaboration with Susan Alexandra. The Touch-Ups To Go Bag Charm Set includes a mini dry shampoo in a custom beaded holder, along with two mini versions of Odele's cult-favorite hair products to stash in your purse.For the collaboration, the two brands leaned into Susan Alexandra's Y2K-coded beadwork and Odele's clean, dermatologist-backed formulas in order to ch...

Nike and Milk Makeup are teaming up for a collaboration inspired by runners and their unapologetic self-expression. While Nike is releasing a "Hyper Pink" colorway of its Vomero Plus running shoe, Milk Makeup brings us a matching pink Balmade tinted lip balm to help you win the race in record time.Naturally, the limited-edition hot pink sneakers and balm will quickly become your run day essentials. While the Vompero Plus sneakers are an obvious must, the more surprising Milk Makeup Balmade is ac...

In the U.S., beauty trends vary from place to place. While someone might consider an "LA 10" to have chiseled cheek bones and smokey eye makeup like Bella Hadid, a "Utah 10" is more synonymous with beach waves and bronzed skin. Regardless of where you live, you've probably noticed the growing number of TikTokers attempting to turn themselves in to "10's" from various states with hair and makeup. Although it's seemingly innocent in nature, the trend has sparked a larger debate about the harmful e...

Driven by the desire to simplify skincare, KOBA is implementing the safou fruit into its portfolio of creams, soaps and balms. By emphasizing the hero ingredient, KOBA is hoping to bring ancestral beauty practices to the masses — all while delivering vegan products and sustainable packaging.When it comes to hydration, KOBA's products work overtime to repair dry skin and naturally improve texture. Of course, this is accomplished by safou oil, which the brand recognizes as "a unique natural vege...