Sally Hansen is making waves in collegiate sports by inking its first-ever, male athlete-led beauty partnership. The brand partnered with Duke University basketball player Jared McCain, who is vocal on social media about his love of painting his nails. McCain's TikTok page showcases his fun-loving personality, with several videos showing viewers a glimpse of his perfectly painted nails.To announce the partnership, the player posted a TikTok video that now has 3.9 million views, painting his nail...

Tennis pro Serena Williams has officially entered the beauty arena, announcing her new makeup line,Wyn Beauty. Williams is no stranger to making a beauty statement on and off the court, especially early on in her career, as she'd rock braided hairstyles with various colored braids. As she journeyed through her career, Williams also made headlines for her statement nails and eye-catching game attire.Now, the recently retired star is taking on a new title as beauty brand founder, creating products...

Cult-classic beauty brand Benefit Cosmetics and beloved cleaning supplier Scrub Daddy have come together for an unexpected collaboration, a custom Scrub Daddy Microfiber Cloth. The cloth can be used on the face to help remove makeup or to clean up around the house. It comes in a limited edition kit that includes the POREfessional Deep Retreat Pore Clearing Clay Mask mini and the POREfessional Face Primer mini.Benefit describes the custom collaboration as "everything you need for your happiest cl...

A Beyoncé album release is nothing short of an experience, from the audio teasers to the rumbling excitement, Behyhive fan theories and a series of new photos to swoon over. Mrs.Carter always sticks to a theme that matches the sonic vibe of her latest project and album. Most recently, the singer took fans on a futuristic experience with the launch of her Renaissance album, dripping in chrome from head to toe at every appearance. Now, she's taking on the country music genre and sparing nothing t...