Merit, the vegan and cruelty-free beauty brand known for its easy-to-use formulas, has entered the fragrance world. And they aren't doing so with any old eau de toilette. No, the minimalist beauty brand expanded into a new category four years after launching with a super concentrated extrait de parfum, named Retrospect.As an extrait de parfum, the brand's debut scent is made of nearly 30% fragrance oil and therefore is sure to last – and, crucially, evolve – throughout the day.Crafted in par...

Tracee Ellis Ross's haircare brand Pattern Beauty is celebrated for creating products specifically for curly, coily and textured hair. Their latest launch steps into tool territory though, with the launch of their Hair Steamer. With it, Pattern is taking treatments that are normally done in the salon into the home.So how exactly does it work? Steamers utilize steam to gently open the hair cuticle, which allows strengthening products like deep conditioners and masks to penetrate through strands a...

Despite making award-winning earplugs since 2016, Loop hasn't actually made a set for sleep – until now. The "Loop Dream" earplugs are the first of their kind, but use the same Loop noise reduction technology, and then some. Offering the highest level of noise reduction in their repertoire – by 27 decibels – they promise the best sleep of your life, according to the brand.Loop's elevated earplugs into hot new accessory territory, taking the foam earplugs of days gone by and transforming th...

In celebration of Pharrell's animated biopic Piece By Piece, the multi-hyphenate musician, designer and skincare brand founder of Humanrace, is launching a limited-edition Skincare Routine Pack that mirrors the LEGO aesthetic.The popular formulations remain the same, but the packaging is taking on a decidedly playful new approach by replacing the brand's signature green bottles with LEGO color classics: red, blue, green and yellow.As part of the Skincare Routine Kit are the Rice Powder Cleanser,...