Beauty
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Glossier Wants You to Drench Yourself in Its New and Improved Body Hero Collection

Glossier is bringing back its cult-classic Body Hero Perfecting Lotion and Body Hero Daily Oil Wash with new formulas and packaging. The duo first launched in 2017 as the G's debut into the body care category. Per the brand, these products are "designed to deliver high-level skincare formulations for a full-body routine and a spa-like experience in and out of the shower."The range invites fans of the brand to a fruit-inspired escape, with orange blossom neroli being the signature scent of the Bo...

info@hypebae.com (Hypebae) Wed, 20 Mar 2024 Hypebae
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This K-Beauty Brand May Change the Way We Buy Foundation

Korean beauty, aka K-beauty, is once again leading the charge for innovation in cosmetics. This time, beloved skincare brand Laneige is upping the ante on the perfect foundation shade match. The brand's "Bespoke Neo" service allows makeup lovers to partake in a 1:1 consultation to find the most accurate match out of the brand's 150 foundation shades. During the "personalized color diagnosis," the Laneige team member walks the customer through a series of steps before the final product is blended...

info@hypebae.com (Hypebae) Wed, 20 Mar 2024 Hypebae
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"Be a CoverGirl" in the Brand’s First-Ever Contest

OG beauty brand CoverGirl is officially opening submissions to fans, beauty lovers and influencers alike to compete to win the company's iconic title. The "BeACoverGirl" contest hopes to "help budding creators launch their careers where three grand prize winners will become the newest creator faces for the brand," according to a statement.The beauty titan wants to use this contest as a way to "harness the power of social media to discover the unique talents and voices out there and invite them t...

info@hypebae.com (Hypebae) Wed, 20 Mar 2024 Hypebae
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What Happened When We Put Glow Recipe’s Viral Hue Drops to the Test

If you’re on the #beautytok side of  TikTok, you’ve definitely seen Glow Recipe's Watermelon Glow Niacinamide Hue Drops doing the rounds. They went viral before the product was even available, thanks to influencers such as Mikayla and Aysha Harun. For the uninitiated, the hue drops are an updated version of the beloved OG Watermelon Glow Niacinamide Dew Drops; a must-have in every clean girl aesthetic skincare routine. (Fun fact: the first version is so popular that one sells every 12 ...

info@hypebae.com (Hypebae) Tue, 19 Mar 2024 Hypebae