'Tis the season! No, not for that – for The Hypebae Beauty Awards. And this year, we're back with an exciting new category, celebrating the innovative tools and gadgets that have redefined beauty routines and sparked fresh, meaningful rituals across diverse communities.But before we dive in, let’s talk about what makes the Hypebae Beauty Awards truly special. Every year, we honor emerging brands that break barriers, amplify underrepresented voices and embrace the rich diversity of beauty. Fr...

Euphoria alum and The White Lotus star Sydney Sweeney is continuing her Laneige brand ambassador duties by starring in its latest campaign, dubbed "The Laneige Show." In a playful, game show-inspired video, Sweeney takes on three roles: the lively host and two excited contestants — named the endearing "Syd" and the fun "Sweeney." Both competitors answer questions about skincare with their own, fresh takes; resulting in a tie.Launching in 19 countries, the media initiative showcases the brand's...

From her Netflix holiday special to her Versace campaign, Sabrina Carpenter is showing us there's no stopping her this week — the pop songstress is also adding launching a new fragrance to her to-do list. "Me Espresso" blends the decadent aroma of coffee and the sweetness of cocoa, gifting us all the perfect scent to wear all holiday season."Me Espresso" has a wow factor with its distinctive and sweet composition, giving its wearer a delectable aura. It begins with bold top notes of espresso b...

If you knew how much each spritz of your perfume really costs, would you think twice before reaching for the bottle? When it comes down to it, that little vial of your favorite scent might come with a heftier price tag than you'd expect. The truth is, the cost of perfume goes far beyond what's inside (and outside) the bottle. From craftsmanship and rare ingredients to intricate packaging and the artistry behind every note, there's more to this olfactory investment than meets the eye.According to...