Sanrio, the lifestyle giant best known for creating global sensation Hello Kitty, and TikTok-viral hand sanitizer brand Touchland have come together to launch a collaboration featuring the icon herself.Just in time for Hello Kitty's 50th anniversary, this limited-edition set will feature the scent "Berry Bliss," beloved by Touchland fans worldwide, and a newly designed case to house the hand sanitizer. The dermatologist-approved, vegan and cruelty-free disinfectant features a fruity array of fun...

Who doesn't love the smell of a French bakery? Well, San Francisco-based genderless fragrance brand Liis, best known for its woody, sultry and viral Bo perfume, just dropped a delectable new scent that channels the rich and decadent scent of a pâtisserie."Choux Choux" is inspired by the beloved French pastry, choux à la crème, from which it derives its name. But the name belies a must sweeter connotation, too: chouchou is a French term of endearment that roughly translates to "darling." Cute,...

Merit, the vegan and cruelty-free beauty brand known for its easy-to-use formulas, has entered the fragrance world. And they aren't doing so with any old eau de toilette. No, the minimalist beauty brand expanded into a new category four years after launching with a super concentrated extrait de parfum, named Retrospect.As an extrait de parfum, the brand's debut scent is made of nearly 30% fragrance oil and therefore is sure to last – and, crucially, evolve – throughout the day.Crafted in par...

Tracee Ellis Ross's haircare brand Pattern Beauty is celebrated for creating products specifically for curly, coily and textured hair. Their latest launch steps into tool territory though, with the launch of their Hair Steamer. With it, Pattern is taking treatments that are normally done in the salon into the home.So how exactly does it work? Steamers utilize steam to gently open the hair cuticle, which allows strengthening products like deep conditioners and masks to penetrate through strands a...