Marine Serre's New Holiday Campaign Is a Journey Through Time
info@hypebae.com (Hypebae) Wed, 03 Dec 2025 Hypebae
To celebrate this year's festive season, Marine Serre is taking us back to the past. Revisiting vintage family photographs from the 1980s and 1990s, the brand's latest campaign revolves around old images sourced from team members, rediscovered and reinvented to feature the signature crescent moon motif.
Celebrating themes of gifting, gathering and celebrating, the new campaign takes us back to archival Christmas scenes, from cozy living rooms and homemade decorations to family traditions and "joyful chaos."
Interspersed with the reimagined photographs is a playful campaign combining oversized objects with Marine Serre characters, pairing crescent moon ornaments with exaggerated heels and snowy landscapes. Offering the best of both worlds: family nostalgia and surrealist styling, the two-part campaign aims to spark a conversation about continuity and the power of fashion.
Take a look at the new campaign above and head to the Marine Serre website to shop the new collection.
In other festive news, check out the newest release from Miu Miu.