TikTok Wants You to Look Drunk With Blush

Blush blindness is more prevalent than ever and TikTok users have just discovered a brand new way to wear the beloved product. Igari makeup, a Japanese beauty trend, consists of packing on the blush in order to get that cutesy flushed look. Also known as "drunk blush" or "hangover makeup" on the platform, Igari makeup is only the latest trend to capitalize on our obsession with blush.

Similarly to other Japanese makeup trends, Igari makeup plays on that youthful beauty aesthetic by emphasizing radiant skin and enhancing your natural features. Specifically, the trend consists of blush concentrated under the eyes and on the nose, dewy foundation, subdued eyeliner and a blurred lip — which are all impactful trends in the Asian beauty world.

@lydia.chae This makeup is so pretty catch me doing it every day this week @힌스 hince_official radiance balm @LAWLESS Beauty foundation + setting powder @glow foundation @Saie liquid blush @Fenty Beauty contour stick @essence.cosmetics pencil liner @dasique_usa @dasique eyeshadow palette @NYX Professional Makeup ink liner @etudeofficial lash primer @Kosas mascara + setting spray @ColourPop Cosmetics highlighter @KNEMO™ lip lock jelly @Benefit Cosmetics eyebrow gel @에스쁘아 espoir @espoir USA eyebrow pencil @epais black lash serum @Tower 28 Beauty ♬ original sound - manda

To get the look, fans of the trend suggest starting out with a natural base. Next, use a brown eyeliner to draw a subtle wing and apply mascara for natural fluttery lashes or add lash clusters for added dimension. For blush, apply your favorite pink cream blush directly below your eyes and on the tip of your nose, before setting with a matching powder to maximize pigment. Although optional, most J-beauty makeup looks also include contouring the eye bags for a doll eye look. Lastly, apply a pinky gloss or lipstick and blot it out for that popsicle lip effect.

@whor3chata_ getting Igari inspired makeup done in Japan #makeuptutorial ♬ Debussy Arabesque - Isabelle Perrin

Unlike a multitude of Western beauty trends which attempt to sharpen features and carve out the cheeks, the drunk blush trend instead relies on softening the face by making it appear more innocent and bright. Although Igari makeup might differ from our usual glam, users on TikTok have a newfound fixation for using blush to deliver a kawaii look.

For more TikTok beauty trends, read about why cosmetic chemists are debunking the viral Yuka app.

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