Huda Beauty Is the Official Sponsor of Miss Universe Palestine

Huda Beauty will serve as the official sponsor of the first-ever Miss Universe Palestine, Nadeen Ayoub, during her participation in the Miss Universe pageant next month. Citing Ayoub's close ties to women's empowerment and activism, Huda Beauty says the partnership is a direct representation of the brand's core values.

Beyond being crowned Miss Universe Palestine, Ayoub is also the founder of Olive Green Academy and Sayidat Falasteen Foundation — which both aim to empower the community through sustainability, technology and education. "At just 27 years old, Nadeen Ayoub is much more than a model and wellness advocate — she’s a leader with a mission," the brand says in a press release. Through these initiatives, Ayoub is creating opportunities for women and pushing for progress in Palestine.

This November, Ayoub will compete with 130 other Miss Universe contestants from all over the world. For Huda Beauty, this partnership is a culmination of the brand's ethos of authenticity and representation. By joining forces, the duo hopes to empower women to create change by standing for self-expression and cultural celebration. "This moment is so much bigger than pageantry. It’s about strength, pride and representation," the brand writes on Instagram.

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