Stefflon Don Unveils New Line of Fragrances
info@hypebae.com (Hypebae) Thu, 23 Oct 2025 Hypebae
Stefflon Don, rapper and songwriter, is venturing into the beauty world. The star just announced her very own line of fragrances, Don.Beauty — along with a discovery set of six scents as its first launch. Referencing her Caribbean and British influences, the perfumes are said to embody different moods while also drawing inspiration from aura mapping and energetic shifts.
Developed by CPL Aromas, the Don.Beauty scents are infused with premium ingredients and complex olfactive structures that are said to tap into a variety of expressions. In addition to its ergonomic packaging, the six-piece set is also specially-designed to deliver a luxe, high-performing scent experience.
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As for the fragrances themselves, the lineup brings a multitude of complex scent profiles. First, there's "Cherry Pulse" a playful blend of cherry, rum and tonka. For the tropical scent fans, "Island Muse" is a fun, energetic combination of mango, coconut and vanilla amber. Meanwhile, "Praline Noir" is elegant with notes of blackberry, praline and oud. "Burning Tonka" is sensual and confident thanks to rum, cinnamon and tonka. On the other hand, "Neroli Silk" is effortlessly serene with notes of creamy coconut, neroli and solar vanilla. To round out the collection, "Nocturnal Rose" is romantic with an edge — featuring rose, coffee and vanilla.
The Don Beauty Discovery Set retails for £40 GBP and is available for purchase on the brand's website.
For more fragrance, read about abacaxi's first-ever perfume.