Pat McGrath Ushers the Victoria's Secret Fashion Show Into a Brand New Era

The 2025 Victoria's Secret Fashion Show brought us a multitude of notable beauty moments. While the brand payed homage to previous years by bringing back the coveted voluminous blowouts, powerhouse Pat McGrath was responsible for executing glowy makeup looks. With angels Quen Blackwell and Angel Reese walking the runway for the very first time, the Victoria's Secret Fashion Show is officially entering a brand new era.

When conceptualizing the glam, Adam Selman, the brand's creative director, had a specific vision in mind — inspired by the show's theme of multifaceted beauty and playful femininity. "[Selman] wanted every girl to glow inside and out, as he brought joy, authenticity and individuality to the forefront — a new era defined by confidence, transformation and angelic beauty," McGrath says in a press release.

 

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Making use of Pat McGrath Labs' cult-favorite lineup of glowy products, the makeup look consisted of luminous skin, a touch of blush, dewy highlighter, light-reflecting shadow and glistening lip gloss. Harping on the models' distinct individuality, the glam aimed to celebrate the singular beauty of each woman and what McGrath calls "beauty as transformative as the wings themselves."

For more beauty, read about Hyrular, the new sci-fi makeup brand inspired by the absurd.

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