BELLAMI's Latest Campaign Is an Ode to Professional Hairstylists

BELLAMI, the coveted hair extension brand, officially launched its "Beautiful Extensions of You" campaign. Tapping celebrity hairstylists Jen Atkin and Justine Marjan, the brand is hoping to reframe the conversation surrounding hair extensions. By highlighting hairstylists and their clients, the first part of BELLAMI's campaign empowers its customers to "be full of themselves."

For the first part of the platform, BELLAMI is emphasizing the idea that hair extensions should be recognized as an essential part of the beauty routine. Furthermore, by working with hairstylists like Jen Atkin, the brand strives to break down common myths around extensions. "Teaming up with BELLAMI felt like a no-brainer – extensions should be about showing off your vibe and individuality, not just a beauty 'extra.' We're here to flip the script by making extensions feel fun, aspirational, and something both consumers and pros get excited about," Atkin, the founder of OUAI and Mane says in a press release.

Referencing community insights, BELLAMI's "Be Full of Yourself" campaign is said to be a celebration of unapologetic confidence and individuality. Beyond that, the brand launched two new professional-grade products to coincide with the campaign: Tape-In Deluxe and Tape-In Express Weft. The innovation aims to provide stylists with a fully-customizable tool to deliver seamless results to their clients.

For more beauty, check out Jenna Ortega's new campaign with Dior Beauty.

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