Indie Designer Marketplace Ap0cene Just Expanded Into the Beauty Category
info@hypebae.com (Hypebae) Wed, 03 Sep 2025 HypebaeAp0cene, an online retailer known for spotlighting emerging brands and independent designers, has officially entered the beauty space. Just recently, it launched its first-ever beauty drop, featuring five cutting-edge brands across hair, nails, makeup and skincare. Unlike other beauty destinations, Ap0cene emphasizes that the drop was carefully hand-curated by humans, not algorithms.
"We expanded into beauty for one reason: our customers asked. There's a fatigue around huge mega-brands that just don't listen to what their customers have to say, by teaming up with agile and innovative brands we’re looking to offer something new," co-founder Ariel Arakas says in a press release. Although Ap0cene has offered press-on nails in the past, this new release undoubtedly speaks to its impressive ability to tap in to the ever-changing beauty landscape.
View this post on Instagram
The drop includes everything from ethereal shimmery shadows to high-impact, neon hair dyes. Among the brands featured, there's AppleDoll: a clean, alternative makeup brand, SSONE: a simplistic New York City based nail polish brand, Glisten Cosmetics: an independent beauty brand that offers freckle pens and juicy lip stains, Jiudi: a bold hair color brand and Baude: an NYC body care brand emphasizing self care.
The Ap0cene beauty drop ranges from $10 USD - $36 USD and is available for purchase on the brand's website.
For more beauty news, read about the EU's gel nail polish ban.