Sydney Sweeney Returns to Jimmy Choo for Fall 2025

Sydney Sweeney is back in the spotlight for Jimmy Choo, starring in the brand's new Fall 2025 campaign. Over a year since the Emmy-nominated actor teamed up with the brand, Sweeney returns to showcase the new Fall collection by breaking the fourth wall. Taking viewers through an "immersive narrative," the new release aims to blur the boundary between fantasy and reality.

"This campaign reinforces the power of shoes and accessories to transform, acting out the possible characters. The notion that glamor is a feeling," says Sandra Choi, Creative Director, in a press release.

Showcasing three core footwear silhouettes, including the zebra print Isa Slingback, drop-heel Scarlett Pump and the sleek Tylor Loafer, the campaign also highlights the new Bar Hobo Bag. Exploring the concept of "main character energy," the new visuals lean into Sweeney's feminine power and innate ability to transform as an actor.

Take a look at the new campaign above and head to the Jimmy Choo website to shop the new styles.

In other campaign news, Amelia Gray is a modern-day dominatrix for Ludovic de Saint Sernin.

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