Vyrao's New Fragrances Merge Sex and Scent

Vyrao just dropped two fragrances "Ludatrix" and "Ludeaux," which are said to explore sex, pleasure and connection through scent. Backed by IFF’s Science of Wellness, the perfumes are ushering in a brand new era of sensuality for the brand. For the campaign, Mia Khalifa and Isamaya Ffrench pose in latex in honor of the scents' notes.

"We believe playfulness is essential in everyday life. With that spirit in mind, we created a scent that encourages wearers to bring the same energy into their sex lives freeing inhibitions and embracing their cheeky side,” Vyrao's founder Yasmin Sewell says in a press release.

"Ludeaux" is described by the brand as daring and provocative. The milky peach fragrance has notes of peach skin accord, magnolia flower, ambrox and latex accord. On the other hand, "Ludatrix" is a sophisticated and seductive scent. In addition to latex accord, "Ludatrix" also has notes of lipstick accord, Sichuan pepper, and sandalwood.

Both scents also contain plant-based ingredients which claim to enhance mood. Making use of IFF's research, they use therapeutic properties to tap in to the senses. While "Ludatrix" promises to ignite the senses, "Ludeaux" aims to to spark flirtation and seduction.

"Ludatrix" and "Ludeaux" retail for $190 USD and are available for purchase on the brand's website.

For more beauty news, read about Ashnikko's top 5 beauty buys.

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