Tower 28's First-Ever Eyeshadow Is a Dream for Sensitive Skin

Tower 28 is making shimmery eye looks easier than ever with its new GoGo Cooling Shimmer Stick. The hydrating eyeshadow serves as the brand's official entrance into the eye category. Not to mention, just like the rest of Tower 28's cult-favorite lineup, the shimmer stick is safe for sensitive skin and adheres to the National Eczema Association Seal of Acceptance guidelines.

Formulated with biomimetic sugar complex and Irish moss, the eyeshadow stick is said to instantly cool the skin. Plus, it promises to be just as effective on eczema and dry eyelids. "As someone who’s dealt with chronic eczema, I believe that we deserve to have fun with beauty too. This eyeshadow stick is proof you can have performance, shimmer, and play — all while being safe for sensitive skin," Tower 28's CEO Amy Liu says in a press release.

 

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As for shades, Tower 28 is delivering nine light-reflecting hues inspired by LA's most loved venues. "Avalon" is a shimmery pink, "Bungalow" is gold, "Chateau" is champagne, "Garden" is a bright purple, "Roxy" is a rose gold, "Studio 28" is plum, "Troubadour" is a golden amber, "Viper" is a grey purple and "Whisky" is a chocolate brown.

The GoGo Cooling Shimmer Eyeshadow Stick retails for $20 USD and is available for purchase starting August 26 on the brand's website.

While you're here, read about Korean skincare's most controversial ingredient, PDRN.

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