Paris Hilton Is Paul Mitchell's Newest Global Ambassador

Hair care brand Paul Mitchell just announced Paris Hilton as the brand's new global ambassador. Citing Hilton's signature luxe-meets-playful Y2K aesthetic, along with her affinity for serving extravagant beauty looks, the partnership also includes a campaign consisting of three distinct hair looks — as an ode to professional hairstylists and the incredible looks they've accomplished over the years.

As a longtime fan of Paul Mitchell, Hilton's work with the brand also includes a donation to the LA Wildfire Relief Fund. Additionally, the campaign itself is in honor of the brand's new XO Your Pro initiative, which aims to spotlight hairstylists and their artistry. "This campaign is all about giving back to causes that are close to my heart, celebrating confidence and having fun with your look," the heiress says in a press release.

The campaign hair looks, which were executed by celebrity hairstylist and Paul Mitchell School alum Sienree Du, are a culmination of Hilton's luxurious style and Du's innovative, editorial work. Hilton is seen sporting voluminous old Hollywood waves, a blunt bob and a sporty high pony — all of which were made possible with Paul Mitchell's coveted hair products.

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