Gisou Announces Rosie Huntington-Whiteley as Its Global Brand Ambassador

Natural beauty brand Gisou just announced model and actor Rosie Huntington-Whiteley as its global brand ambassador. Founded by Negin Mirsalehi, Gisou cites Huntington-Whiteley's authentic approach to beauty as the main reason for the partnership. "She's a true style icon whose genuine love for beauty and belief in hair as a form of self-expression aligns so naturally with our world," the founder says in a press release. With the announcement, Mirsalehi says the brand is embarking on a brand new era of growth and innovation.

"I'm delighted to join the Gisou hive. Hair has always been a powerful form of self-expression for me, and this partnership feels like a natural fit. I've long admired Gisou's commitment to quality, heritage, and innovation. This campaign celebrates the idea that hair is your best accessory — deeply personal and a true reflection of your identity. I'm excited to share that message," Rosie Huntington-Whiteley says.

For the campaign, the brand ambassador poses with the new Honey Milk 5-In-1 Styling Cream — which officially marks Gisou's introduction into the styling category. The cream is said to deliver flexible hold, intense hydration, frizz control and heat protection up to 450 degrees Fahrenheit. Plus, in addition to containing actual honey and milk, it's also formulated with hyaluronic acid to leave your hair feeling smooth and shiny.

While you're here, read about MAC Cosmetics' new Lipglazer Glossy Liner.

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