Miu Miu Unveils Its Miutine Fragrance With Emma Corrin

Miu Miu Beauty just released its newest fragrance Miutine, with the help of The Crown actor Emma Corrin. The new perfume is described by the brand as "irreverent, youthful in spirit and unconventional" — and those feelings are echoed in the new campaign.

In addition to being the face of the campaign, Corrin also serves as the global ambassador for Miutine by Miu Miu. "The scent represents all the aspects that I treasure and respect the most in myself and others; rebellion, expression, originality. It's one for the free spirits," the actor says in a press release. Harping on Miu Miu's signature unconventional it girl aesthetic, the campaign attempts to further define the irreverent spirit and its connection to Miutine.

 

View this post on Instagram

 

A post shared by Miu Miu (@miumiu)

Created by Dominique Ropion, Miutine is inspired by the irreverent nature of the Miu Miu girl. Its scent profile features a mixture of bright citrus, floral heart notes and an earthy base of oakmoss and patchouli. Combining sweet gourmand qualities and sophisticated feminine florals, Miu Miu says the fragrance is a modern twist on the Chypre family. "I started from a classic and I twisted it with a surprising resonance, a harmony of mischievous freshness and opulent sensuality," says perfumer Ropion.

Miutine retails for $172 USD and is available for purchase starting August 21 at Sephora.

While you're here, read about Gisou's new brand ambassador Rosie Huntington-Whiteley.

Click here to view full gallery at Hypebae